About Us

We pride ourselves on exceptional customer service and building a relationship with all our customers.

Family Owned and operated in NZ for over 18 years

Luke & Sacha Burchell are the current owners and operators of Equine America products in New Zealand. Sacha comes from an Equine background, growing up in the Bega Valley, NSW Australia, where her parents operated a Horse Stud & Riding school. Sacha was a regular at Pony club in her younger years, before heading to the city when she was 12. Her and Luke now own a retired racehorse from Hong Kong, Bliss Cartel, who they adopted from International Thoroughbred Retirement Program, Amy Taylor. Bliss is their pleasure horse and he is enjoying post race life with the Burchell family.

The Equine America product range has been in New Zealand for over 18 years now and we have established a fantastic reputation as having the highest quality & widest range of products on the market. The NZ business was founded by Luke’s mother Sue, however in 2012 Sue sadly lost her battle with cancer. Sue worked extremely hard over the 12 years she operated Cortaflex NZ and left behind a legacy of strength and determination to spread the word about the best products in the equine industry.

The Equine America range was formulated by Equine chemist, Bruce Snipes from Aitken, North Carolina USA. Bruce has pioneered the development of food supplements for horses, including the 1st use of electrolytes and of biotin for hooves. In recent years he created Cortaflex which is now the number one product for joint supplementation.
The UK branch – Equine America UK Ltd – was founded in 1997 by Phil and Julie Middleton. Their sons, Lee and Karl, took over the reins in 2018. Wishing to maintain the trusted image of the Equine America brand, whilst moving it into the 21st century, they brought on board world-leading equine nutritionist Deborah Lucas MSc.Eq.S.,CBiol., R.Nutr. and began the process of moving all manufacturing from the USA to the UK. Deborah is now instrumental in the design and formulation of all Equine America products, from the original Cortaflex to a full range of highly effective supplements and external applications for horses, dogs, cats and people.

All products are now manufactured solely in the UK, in food industry standard factories, using only the freshest, most innovative and effective ingredients available from approved suppliers. We use state of the art, unique, fingerprint laser quality testing on every single ingredient to ensure a uniform strength and quality along with an exclusive mixing process to ensure that each scoop contains equal amounts of active ingredients. Our BETA NOPS and UFAS accreditations reassure customers that our products do not contain prohibited substances. We also comply with the regulations administered by the UK Veterinary Medicines Directorate and the Food Standards Agency.

Cortaflex is now used by leading riders and trainers across the world and in all equine disciplines, and was successfully tested by the Veterinary Medical Research Centre at Michigan State University in a double blind clinical trial.